What I'm loving right now.

In a sea of holiday campaigns for the latest and greatest smartphones, one stands out not for glossy features but because it promises to understand you. HTC's quietly brilliant campaign has definitely caught my attention in the last few weeks with its consumer insights driven campaign. Its a 60 second spot of why one uses and needs a phone in their life everyday. Campaigns like these are what really catch consumer's eyes and ears, because the audience feels like the company gets them and what benefits that product provides in their life. Its campaigns like these that lead to a high ROI and Effies. So congrats to standing out in a sea "There's an app for that", lightening strikes twice, and creepy static tv spots.