Verizon's latest ad campaign, "There's a Map for That." (agency: McCann Erickson) states what many consumers have been complaining about since the debut of the iPhone: AT&T's lack luster coverage.
The latest TV spot which debuted at spot 6 of Ad Age's Top 10 Viral Videos this week, shows early success in tapping into consumer insight. The key component in making a campaign successful creatively and in ROI. It is also what often makes a campaign viral. Its that simple.
Congrats to Verizon and McCann on some great work!