Burger King oh Burger King just what are we going to do with you. First the Whopper Virgins, which I've been quite vocal about my distaste and disgust within my networking circle about. This new spot though pushed me over the edge.
Crispin Porter and Bogusky who handles Burger King creative went too far with this spot. Its not only racist, overtly sexual, its aimed at KIDS! Are you f@$!ing kidding me? There are ethics in this industry in case anyone forgot and they do matter. They help our industry develop a positive image, keeps watchdog groups off our back, and help most of us sleep at night.
This kind of insensitivity crosses the line so far the line becomes a dot. Burger King has really come to be a love/hate brand for me in terms of the advertising. Loved Whopper Freakout (one of my all time favs). Hated Whopper Virgins (disgustingly Orientalist and Western Imperialist). Loved Whopper Facebook de-friender (genius use of interactive and creating buzz). Hate Burger King Spongebob (really you're going to market square butts to children!).
I think the importance of pre-testing is in order for this account, because clearly those closest to the account are losing touch with what's acceptable and what's not. Sorry to be so harsh to an agency I do genuinely respect and know is one of the best, but get it together!