Sunday, May 31, 2009

Is the branding of one's own agency a link to its success?

This topic has been on my mind for a while now. In advertising our job is to brand our client's company/product. To give it personality, character, to create a singular voice that represents the company.

As the saying goes, we should practice what we preach. An agency should have one singular voice, brand standards, and a personality that represents its culture and principles. When an agency does this for itself and exemplifies it in everything internally and externally that it does, it creates a case to present in new business. Literally showing we not only achieve this branding for our clients we do it for ourselves. 

So is the successful and consistent branding of one's agency a link to its success in winning new business? One has to wonder. From my experience I believe so. I think for people to believe in what you can do for them, you have to be able to do it for yourself. Agencies take note.

Discuss below...

1 comment:

  1. I think in any service business you have to prove and actually show that you are able to do what you are telling people you can do for them. So, I would agree that an ad agency, especially an ad agency, needs to brand and control their style. You are selling yourself just as much as you are selling your product or service. In any competitive environment you have to set yourself apart, be consistent, and work toward growth and providing feedback and results. You wouldn't take fashion advice from a person wearing sweat pants and cut off T shirt every day would you....Hope all is well pretty lady....